Mr Woo: A Unique and Environment-Friendly Logo Design

Designing a Mascot that Reflects Zen Culture and Personal Expression

The Mr Woo logo, pronounced as ‘wu ren wu wu’ in Chinese, is a Chinese style variety store logo that focuses on environment-friendly, simple, and high-quality items. The name Mr Woo has a double meaning. Firstly, it represents a pledge for self-realization, reflecting the essence of Zen culture, which can be approximately translated as ‘absorption’ or ‘meditative state’. Secondly, it signifies an attitude towards life, encouraging individuals to make the right choices.

The mascot of Mr Woo is a seal-like monochrome character, reminiscent of the traditional art form of seal cutting in China. This mascot embodies the Chinese aesthetics perfectly, with its humorous, confident, and brilliant personality. It serves as a reminder of the rich cultural heritage of China.

The Mr Woo logo design stands out from similar brands by incorporating its core beliefs and unique humanistic qualities. It uses the brand image to express the concept of self-realization and the freedom to choose. The design team faced the challenge of differentiating Mr Woo from other variety shops in the market. By creating a mascot that represents the brand's values and aesthetics, they successfully achieved this goal.

The Mr Woo logo design is realized using common materials found in daily life, such as cotton cloth, craft paper, and handmade paper. These materials evoke a sense of nostalgia and a strong connection to everyday life. The design is brought to life through monochrome printing technology, which adds to its simplicity and elegance.

Created in Shanghai, China, the Mr Woo logo design project took two months to complete. The design team dedicated their time and expertise to ensure that every aspect of the logo reflected the brand's philosophy and unique properties.

This exceptional logo design has been recognized for its creativity and ingenuity. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2016. This prestigious award is bestowed upon designs that demonstrate outstanding technical and creative skills, contributing to improvements in quality of life and making the world a better place.